Itâs beginning to look a lot like⌠Netflix is switching from âNetflix & Chillâ to âNetflix & Get Fitâ. And thatâs great news because it might encourage all the coach potatoes - who spent on average over 3h on Netflix - to get up & take care of their health!
No worries, we have some more, including Twitter updates. Hereâs the agenda for today. Hope you will enjoy it! đ§Ąđ
Whatâs buzzinâ in marketing?
Vitalik eyes 3 opportunities for crypto in 2023
SBF released on $250 million bail
Tough times for Bitcoin miners!
Visa explores auto-payments for crypto wallets
đ Whatâs buzzinâ in marketing?
Netflix has officially entered the fitness streaming market with a new partnership with Nike Training Club. The ultimate goal is to encourage Netflix users, who spend on average 3.2 hours watching content, to exercise and move around. Of course, the aim is also to extend the time spent with Netflix and attract new users during the New Yearsâ resolution goals planning. The first batch of Nike-branded content will launch on December 30th and will include 5 curated sessions with 46 classes in total:
Kickstart Fitness with the Basics
Two Weeks to a Stronger Core
Fall in Love with Vinyasa Yoga
HIT & Strength with Tara
Feel-Good Fitness
Since we are at Netflix - the latest report by Antenna shows that only 9% of new US subscribers opted in for the ad-supported tier in November. Thatâs a really modest start compared to the 15 percent of new signups that reportedly opted for competitor HBO Maxâs ad-supported subscription during its launch month in 2021.
Whatâs up with Twitter? Letâs digest the three big updates:
Vox populi made Elon Musk step down as a CEO. There is no âfoolish enoughâ successor to take his place yet, but Mr. Beast looks like a good candidate to Musk. What we know is that Musk is considering changing how Twitter polls work so that only Twitter Blue subscribers can vote. How democratic!
Twitter is rolling out View Count, so users can see how many times a tweet has been seen. When it comes to how views will be measured, apparently, every time a tweet is displayed on your screen will count as a view. If you see a tweet on your desktop and then on your smartphone, Twitter will count them as two views.
Twitter launched 2 new brand safety features to Ads Manager:
Adjacency Controls - keyword-based exclusions for advertisers allowing them to avoid negative/unwanted context for their ads (pre-bid)
3rd-party Brand Safety - Double Verify and IAS will offer extra paid brand safety reporting to advertisers (post-bid)
Google Search Console may soon display content ideas for publishers, webmasters, and SEO experts. Google seems to be experimenting with this feature, which looks very similar to Google Question Hub, which launched in the US two years ago.
In an interview with Bankless, the Ethereum co-founder shared three major opportunities for the crypto industry. Letâs look into each of them:
Mass wallet adoption. Vitalik pointed out that more development is needed in the area of wallet infrastructure capable of onboarding billions of users. âIf you can make a wallet that a billion people will use â thatâs a huge opportunityâ.
Inflation-resistant, globally accessible stablecoin. Buterin suggested that the creation of a stablecoin âthat can actually survive anything up to, and including, a US dollar hyperinflationâ would be a huge opportunity. The speaker didnât comment on the technical aspects of such a stablecoin.
Ethereum-powered website logins. Buterin said that any technical developments contributing towards unseating Facebook, Google, and Twitter as the âlogin overlordsâ would be a huge opportunity itself. This could enable Ethereum to capture more market dominance on internet-based applications.
2ď¸âŁ SBF released on $250 million bail
The FTX ex-CEO was released on $250 million bail secured by his parentâs home. Bankman-Fried has been filed eight criminal charges on top of civil suits filed by the SEC and CFTC. The decision was announced just 14 hours after SBF arrived from the Bahamas.
His ex-workmates, Caroline Ellison (CEO of Alameda Research) and Gary Wang (co-founder, CTO of FTX), had both pleaded guilty to charges of wire, commodities, and securities fraud. Ellison additionally pleaded guilty to money laundering charges. Both are cooperating with prosecutors.
3ď¸âŁ Tough times for Bitcoin miners!
One of the largest publicly traded crypto miners, Core Scientific, is filing for Chapter 11 bankruptcy protection in Texas. The company still generates positive cash flow, but its revenue is not enough to repay debtholders for leased mining equipment.
The Austin-based company got listed on NASDAQ in January 2022 and has since seen its stock tank 98%. Core Scientificâs performance has been mainly impacted by the prolonged decrease in the price of Bitcoin, the increase in electricity costs, as well as the increase in the global Bitcoin network hash rate.
In the latest blog post, Visa announced a solution that could help providers automatically pull assets from usersâ Ethereum-based crypto wallets, with no need to manually sign off on every transaction.
The solution taps into a concept known as âAccount Abstractionâ (AA), which makes user accounts (called âdelegable accountsâ) on Ethereum function more like smart contracts by allowing a user to have programmable features embedded into their wallets.  Â
Visa has already successfully tested delegable accounts on its private L2 blockchain StarkNet.
đĽ OTHER RELEVANT NEWS
Brazil welcomes new crypto law establishing a crime of fraud involving virtual assetsÂ
Nigeria plans to allow Bitcoin after an anti-crypto policy proved a failureÂ
Dogecoin moved up by 5% after Bitstamp listed the tokenÂ
Coinpaper covers all the most important blockchain news - follow Coinpaper on Twitter to stay up to date!
Chinaâs Zhejiang province to develop $28.7 billion metaverse industry by 2025
Bankless posted a great article on Binanceâs situation and if the biggest crypto exchange will collapse.
NFTs are at a crossroads - their value plummeted, but evangelists are refusing to give upÂ
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