🚗🤑 Can Uber's cartop ads reshape advertising?
READING TIME: 4 MINUTES 39 SECONDS
GM sleepyheads, happy to see you on the World Sleep Day! It couldn't have come at a better time. After witnessing three bank collapses this week, we're all feeling a bit "bankrupt" on energy. So go ahead, take a nap, and let's just hope our dreams are more stable than the financial sector. Enjoy the read 🤭
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💥 What’s buzzin’ in marketing?
💡 A recent study by Rival IQ reveals that the average engagement rate across social media platforms has dropped significantly, with Facebook's rate falling to 0.06% and Twitter's to 0.035%. Despite this decline, Instagram remains the leader in user engagement, boasting a rate of 0.47%. Not to mention TikTok, which saw a median engagement rate of 5.69% across all industries.
💡 Uber launched a self-serve ad platform for its cartop advertising model, giving drivers a way to earn 15% more revenue and spotlight local businesses. The platform is designed to simplify the ad-buying process. It offers real-time analytics, targeting capabilities, and flexible budget options. The cities with initial rollouts of Uber’s cartop ads include 3,500 cartops across Boston, New York, Chicago, Los Angeles, Phoenix, Atlanta, and Dallas.
💡 Twitter just raised the prices for its data API. Now it's so expensive that even the Rockefellers might need a payment plan. The cheapest, Small Package, gives access to 50 million tweets for $42,000 a month. Good luck, small developers – may your budgeting skills be as strong as your coding! On the other hand, Twitter is developing a new option that would enable users to opt out of ads in certain categories. Lately, Twitter added a bookmark count to details view followed Musk’s remarks to treat bookmarked tweets as “quite likes”.
💡 Netflix is expected to reach 10 million ad-supported global subscribers by the end of 2023, following the introduction of its ad-supported tier in the U.S. market. This move is predicted to generate an additional $1.4 billion in ad revenue for the streaming giant, according to MoffettNathanson analysts.
✂️ Crypto cut off from the banking system?
Last week turned brutal for the crypto market with three major and crypto-friendly banks collapsing: Silvergate, Silicon Valley Bank, and Signature.
In the aftermath of the banks’ collapse, the second-most liquid U.S.-dollar pegged stablecoin, USD Coin, temporarily lost its peg and fell below $0.87. Circle, its issuer, admitted that it held $3.3 billion at SVB.
Is the Biden administration trying to weaponize market chaos to kill crypto? The uncertainty is likely to reduce investors’ readiness to invest in emerging startups and slow down the mass adoption of cryptocurrencies.
📺 How Crypto Changes Entertainment
"How Crypto Changes Entertainment" is a short movie produced by Student Coin in collaboration with Coinpaper. It aims to educate a broad audience about the impact of cryptocurrencies and blockchain technology on the entertainment industry. The video addresses topics like the future of NFTs, the Metaverse, and the reasons behind younger generations shifting towards personalized and immersive web3 experiences.
It features two guest experts, dr. Aleksandra Przegalinska, an MIT Research Fellow, and Chris Perdek, CEO of NFT startup Uniqly, sharing their insights on the future of the Metaverse and NFTs. This movie is part of Student Coin's pivot to community education and the upcoming STC Educational Panel, which will provide a comprehensive catalog of educational resources on blockchain, NFTs, trading, and more.
“How Crypto Changes Entertainment” is 27 minutes long and is available on Youtube since March 15. If you're curious about emerging technology and opportunities in the crypto world, this easily digestible film is a must-watch.
💨 Arbitrum transitions to DAO
Arbitrum is shifting control to its community with the soon-to-launch native ARB token, joining other layer-2 projects like Optimism. The governance token will let holders vote and propose changes to the Ethereum scaling solution. Although the token drop has been announced, the distribution won't kick off for another week. During this time, users can nominate delegates to help guide the project's direction.
Early Arbitrum users who meet eligibility criteria will receive the new ARB token, with 11.6% of the total token supply going to individual user addresses and 1.1% to other projects built on Arbitrum. The launch of Arbitrum’s ARB token on March 23 is one of the most anticipated in recent memory. Just remember to vote responsibly!
👁 OpenAI’s CEO unveils privacy-powered ID
ChatGPT creator Sam Altman’s crypto startup, Worldcoin, has introduced a new SDK and a zero-knowledge proof-based World ID system. The Software Development Kit allows developers to build apps and services that integrate with Worldcoin's blockchain-based universal basic income (UBI) distribution platform.
World ID, on the other hand, uses zero-knowledge proof technology to ensure privacy and security, while allowing users to prove their uniqueness without revealing personal information. So, not only is Worldcoin revolutionizing UBI, but it's also making sure your identity is as mysterious as the contents of a magician's hat!
👾 OUR PICKS ON ARTIFICIAL INTELLIGENCE
👾 Microsoft has recently introduced CoPilot, an AI-driven tool for Office PowerPoint, designed to assist users in creating professional-looking presentations. Additionally, the company has reversed some of the restrictions it previously imposed on Bing's AI chat tools, offering users more flexibility and capabilities.
👾 GPT-4 is live! The successor to OpenAI's GPT-3, features improved multimodal deep learning capabilities, enabling it to understand and generate content across various formats, such as text, images, and audio. GPT-4 is available via ChatGPT Plus, OpenAI’s $20 monthly ChatGPT subscription.
👾 Google is launching a new AI language model called PALM, aiming to compete with OpenAI's GPT-3. The model will offer developers a powerful alternative for various applications, including chatbots and content generation.
🔥 HOT BITS & BITES
Youtube influencers slapped with $1 billion lawsuit for promoting FTX
Uniswap launches on BNB Chain ecosystem to drive growth and liquidity
Salesforce teams up with Polygon to build token-based royalty programs
USA has warned TikTok that it faces a ban if ByteDance does not sell its stake in the U.S. version of the app
Meta abandons NFTs after less than a year
US regulators say any buyer of Signature has to give up on crypto
🏖 FUN FACTS & MEME SECTION
💡 Did you know that Uber's original name was UberCab? It was founded in 2009, but in 2010, they dropped the "Cab" part to avoid confusion with traditional taxi services. Little did they know that they'd be giving taxi cabs a run for their money in no time! 🚖📲
🥇 Meme of The Week
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