Hello Folks, how are you today? The last newsletter was a bit TL;DR, we can admit. This one will be more concise, we promise 😉
Psst! Golden owners, don’t you dare forget to celebrate the day with some yummy treats or a whole day-long retrieving. The consequences might be really DIRTY 😂
Here’s what you gonna learn about today:
💥 What’s buzzin’ in marketing? New AI player entering the “battle” field. Twitter and Google announcing some updates. TikTok facing new anti-consumerism trends.
❤️🩹 Meta’s Reality Labs faced by the reality?
🇩🇪 German bank to offer crypto services
💳 Mastercard brings crypto cards to Brazil
🚀 Bitcoin can rise by 168% in 2023
…and a few more 😎 Enjoy the read!
💥 What’s buzzin’ in marketing?
TikTok. Last Friday, we discussed the secret “heating” button. Today, TikTok lands again on top of our marketing section - why? Because it would be unfair not to mention the newest trend called “de-influencing”. It aims to challenge the overconsumption that TikTokers trigger with enticing product reviews. Think of these hashtags as an example: #heatedeyelashcurler (+70M views), #diorlipoil (+490M views), or #perfumetok (+2,3B views). While "influencing" is a direct pipeline to buying, "de-influencing" is supposed to be aimed at preventing the surplus in consumerism. The idea is big and generous. Let’s see how and if de-influencing can shape the future of social media influencers and TikTok itself.
Google. Introduced a new Javascript event to Chrome called “scrollend”, enabling advertisers and developers to capture the right moment when users stop scrolling down or up the page. Not a ground-breaking move, Mozilla was there way before Google. But Google, presumably, did it better by not counting zooming in on a specific part of a page as scrolling. That’s one small step for Google, one giant leap for marketers who will be able to better determine where to include CTA buttons or sign-up forms!
Twitter. Has again made all media outlets go abuzz. This time, with three big moves. Firstly, Twitter has updated its Paid Partnerships policy, urging brands, influencers, and creators to add an #ad hashtag in sponsored tweets. More transparency is warmly welcome. Secondly, to the surprise of many, Twitter resigned on CoTweets it launched in July 2022 as an experimental feature allowing two Twitter users to author and publish a tweet in tandem. The adoption rate must have been below expectations, apparently. Lastly, Twitter will cut everyone off from free access to its API beginning February 9th. Instead, all third parties will need to pay for the API access, but the pricing has yet to be disclosed.
Watch out for the new player on the field - Artifact. The founders of Instagram just opened the waitlist for their new social app to the public. Its name alludes to articles, facts, and artificial intelligence. The new platform is news focused, with early users describing it as “Tik Tok for text”. Why? Because you can’t post anything besides text and links, but you can swipe through it TikTok-wise. It seems like it could work as a Twitter replacement, which users have been hoping for since Elon Musk took over. Will the rising AI-powered platform built by ex-Instagram founders turn out to be a demanding competitor for Twitter?
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Meta’s metaverse division, Reality Labs, incurred a $13.7 billion loss in 2022. The net loss was higher by about $2.5 billion, and revenue was down by over $130 million.
Despite the disappointing financial results and unfruitful attempts at monetizing the metaverse, Mark Zuckerberg boasts about Facebook reaching the milestone of 2 billion daily active users. The Meta’s CEO attributes this achievement to the AI discovery engine and Reels.
At the New York Times DealBook Summit, he said he is optimistic about the future of the virtual world despite jeers from hecklers, estimating the project will work out in five to ten years.
DekaBank will use the Harmonize platform from METACO to provide its customers with digital asset custody and management operations.
The 105-year-old bank manages $390 billion in assets. It is one of the largest securities service providers to Sparkassen-Finanzgruppe, the largest financial services group in Europe.
DekaBank’s announcement comes shortly after Metaco revealed it would be partnering with Togg, a Turkish car company, on its mobility ecosystem built on the Avalanche blockchain.
Following the last year’s release in Argentina, Binance and Mastercard announced the launch of the Binance Card in Brazil.
Binance users in Brazil will be able to make purchases and pay bills with 14 different currencies, including the Brazilian Real, BNB, BUSD, USDT, BTC, ETH, SANTOS, ADA, DOT, SOL, SHIB, XRP, MATIC, and LINK. The card also offers up to 8% cashback in crypto on eligible purchases and zero fees on ATM withdrawals.
Bitcoin enjoys a bullish beginning of the year, with over a 39% jump since January 1st. According to the crypto research company Matrixport, in five of the six years that Bitcoin has rallied in January, the cryptocurrency has ended the year with positive returns.
On average, the gain for the rest of the year has been more than 245%. If the rally continues, Bitcoin price may reach $45,000 by Christmas. This translates to a nearly 168% rise throughout the year.
👾 OUR PICKS ON ARTIFICIAL INTELLIGENCE
No comment is needed. The data speaks for itself…ironically, so does AI 🙃
Also, make sure to check this thread from Matt Gray on how to make ChatGPT your “free employee” to make your and your employees’ lives easier.
🔥 HOT BITS & BITES
Top 10 crypto influencers with less than 5,000 followers on Twitter
Montenegro partners with Ripple to launch a CBDC
TikTok adds new video insights element to dig deeper into content trends
Youtube’s “Go Live Together” feature rolls out on iOS and Android soon
Twitter is working on a payments feature
Polygon’s Matic is up 48% in 2023 and took over Ethereum in daily active users
Binance re-enters South Korea with the acquisition of the local platform GOPAX
Thank you for reading Smart Marketing on Blockchain. This post is public, so feel free to share it 🧡
🏖 FUN FACTS & MEME SECTION
💡 Did you know that Twitter was initially meant to be a podcasting platform? Williams and Glass, Twitter founders, worked on Odeo, a platform that supports what they perceived as the new radio. Sadly, they closed the project after Apple had announced adding podcasts to its digital media application iTunes. Luckily, Odeo’s engineer, Jack Dorsey, came up with a much better idea.
🥇 Meme of The Week
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