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GM folks! Hope you survived the last six days without us and your Facebook ad budget has not suffered from the bug. Remember, the best thing you could do is do nothing (our specialty!) and report it to your account rep.
Thanks for staying with us & enjoy the read! 🧡💚
💥 What’s buzzin’ in marketing?
source: Pew Research Center
💡 The latest report by Pew Research Center shows how teens are consuming social media. Let’s break it down by the most relevant insights:
Youtube (95%), TikTok (67%), and Instagram (62%) were mostly used by teens aged 13-17 in 2022
Facebook faced the most dramatic drop in usage - from 71% in 2015 to 32% in 2022 (-55%)
Girls are more likely to use TikTok, Instagram, and Snapchat than boys, while boys use Youtube, Twitch, and Reddit more frequently than girls
TikTok is most common among Black teens (81%), while WhatsApp among Hispanic teens (29%)
Majorities of teens use YouTube (77%) and TikTok (58%) every day, while only 19% report daily use of Facebook
These teens gonna have purchasing power very soon, so make sure to know where to find them with your marketing campaigns! 📣 Tweet this
💡 LinkedIn feed algorithm is not designed to boost “viral content”. The key performance factors include your influence, number (and seniority) of connections, follower count, and engagement velocity. The platform focuses more on community building and niche relevance rather than solely on virality. Hope this helps you plan your next LinkedIn campaign!
💡 A marketing strategy that lets your brand stand out! What’s the idea? Peel back the curtain and provide unique insights about the business or industry process. This transparency and openness will help your (potential) clients feel like insiders, driving conversions and retention through the powerful trust built between the brand and its customers.
💡 Twitter's decision to prioritize tweets from Twitter Blue subscribers is causing controversy. Critics argue that this approach may result in feeds becoming less engaging as people come to Twitter for updates from big-name accounts rather than paying users. The new strategy risks amplifying low-quality content. With ad revenue already down 50%, this move could further impact Twitter's bottom line.
❌ Binance canceled Voyager's acquisition
Binance's decision to cancel the $1 billion deal has come as a surprise to Voyager, as it was still showing interest as recently as last week. Voyager filed for bankruptcy in July, and a deal by FTX to buy its assets fell through after FTX also collapsed in November.
The law firm representing the bankrupt exchange says creditors can expect up to 65% of assets recovered. However, the final amount highly depends on the result of a parallel lawsuit against FTX and how much recovery FTX will offer its creditors. The shifting legal position from U.S. regulators could complicate Voyager's ability to give creditors back their holdings in original cryptocurrency.
🔦 Coinbase urges SEC for guidance
Coinbase sued SEC for not responding to a months-old petition. The crypto exchange is urging the regulatory arm to publicize its response to a petition filed in July 2022, requesting the SEC to "propose and adopt rules to govern the regulation of securities that are offered and traded via digitally native methods".
More than 1,700 companies and individuals have supported Coinbase in seeking regulatory guidance. The exchange’s CEO Brian Armstrong backed the “Stand with Crypto” campaign on Twitter, demanding clear rules in the blockchain sphere. These are the lates examples of pushback against enforcement actions and warnings issued by the SEC toward the crypto industry.
📉 Will First Republic Bank be the third one to fail?
First Republic Bank’s shares plummeted 50% on Tuesday after reporting an outflow of $102 billion in deposits. The bank's woes have sparked fears that it could become the third US bank failure after Silicon Valley Bank and Signature Bank.
source: Jim Cramer’s Twitter profile
First Republic pitched a rescue plan involving the government purchasing bonds at above-market prices, but the government has not yet agreed. As First Republic Bank's stock price continued to fall, Bitcoin rose almost 10% over 24 hours, further highlighting its status as a safe-haven asset during banking turmoil.
🤔 Is WEF talking about Bitcoin?
The World Economic Forum (WEF) released a video that highlighted how Crusoe Energy Systems is “aligning the future of computing with the climate”.
The startup's website cites blockchain and cryptocurrencies as one of the main industries that benefit from gas flaring. Although the video did not directly point it out, many Twitter users quickly realized that the so-called "data centers" were Bitcoin miners.
Some miners have embraced the technology and made immense profits. Such an example is Giga which generates electricity from natural gas and earned $4 million in 2021. While some Bitcoin supporters were delighted with WEF's change of heart, others found it "fishy" and warned other crypto users not to trust it.
👾 OUR PICKS ON ARTIFICIAL INTELLIGENCE
👾 Forget about ChatGPT. The next big thing is AutoGPT. Here’s a Twitter thread explaining how to use its potential.
👾 EU lawmakers passed a draft of the Artificial Intelligence Act. Generative AI models will soon have to be designed and developed in accordance with EU law and fundamental rights, including freedom of expression.
👾 OpenAI lets users turn off their chat history in ChatGPT. Once turned off, the AI model will not include these conversations as training samples.
🔥 HOT BITS & BITES
What is Ethereum Rainbow Chart and how to read it, explained
Yuga Labs dominates the NFT market with 35% trading volume share
Record-high fine for a South African Bitcoin scam
Former FTX co-CEO’s home searched by the FBI
Google Cloud’s Blockchain Node Engine will support Polygon
Facebook is sensitive, so do not touch a campaign that’s going well
Amazon, Google, and Trustpilot buying fake online reviews through Facebook
BeReal has >20M daily active users and adds 2 extra photos a day
Google is testing gold verification badges for search advertisers
TikTok will let you make an avatar out of your profile photo using AI
🏖 FUN FACT
💡 Did you hear about the Giant Omelet? It has been prepared every Easter by the World Brotherhood of the Knights of the Giant Omelet in the small French town of Bessières since 1973. The omelet uses 15,000 eggs, 2 pounds of salt, 1 pound of pepper, lots of herbs, and 12 gallons of duck fat.
😜 MEME OF THE WEEK
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