GM cariños, spring is finally here and with it comes new beginnings and fresh starts!
Speaking of fresh starts, it's always great to see prominent figures in the crypto world making headlines. Especially when it involves violating securities laws and orchestrating multi-billion dollar frauds. You are right, we are referring to Do Kwon’s arrest. Can you guess the country he was caught in? 🏻
We are sure that you guessed right! Now, enjoy today’s read 😊 🧡
💥 What’s buzzin’ in marketing?
💡 Instagram is introducing two new ad types:
Reminder ads: appear in users’ feeds and give them the option to get reminders a day before, 15 minutes before, and at the time of the event
Ads in search results: appear in…search results based on user's search query.
Reminder ads are available to all marketers, while search ads will be rolling out worldwide in the next few months. Being able to send timely reminders can dramatically improve attendance. Thrilled to see how Instagram’s reminders perform!
💡 Meta Verified is now available in the US, offering a blue verification badge, impersonation protections, and customer support for a monthly fee of $11.99 on the web and $14.99 on mobile devices. Meta Verified badges could potentially increase credibility and visibility on the platforms, although the increased visibility feature is currently only available in Australia and New Zealand.
💡 In the most significant hearing in tech since Mark Zuckerberg, TikTok CEO assured that US user data will be removed from its servers and moved to the US by the end of 2023. Congressmen remained not convinced. Surprisingly, 75% of advertisers are planning to double down on ad spend on TikTok despite the controversy. It might be a good idea to start posting on platforms like YouTube Shorts and Reels.
💡 According to Pinterest’s new guide, multi-objective media strategies are crucial in driving better advertising results on the platform. Using a variety of advertising formats can help to achieve multiple objectives, including awareness, consideration, and conversion. By optimizing the media mix and creative tactics for different objectives, businesses can create a more effective and efficient advertising campaign on Pinterest.
The newest Economic Report of the President throws some serious shade at cryptocurrencies, calling them out for causing trouble with consumers, finances, and the planet. It showcased examples of fraud and failures in the crypto sector, such as the collapse of Terra, BitConnect, and FTX, to demonstrate the harm caused to everyday Americans (while forgetting to mention the countless success stories that keeps the crypto market rollin’).
The forthcoming real-time payment FedNow network was praised as a superior alternative to circulating digital money, potentially addressing concerns about central bank digital currencies. Even though the annual report published by the Chairman of the Council of Economic Advisers tries to emphasize risks, it still admits that some crypto assets are here to stay ✊
Terraform Labs CEO Do Kwon was arrested in Montenegro, allegedly carrying falsified documents. The arrest follows last year's Terra ecosystem collapse and $40 billion digital asset market wipeout.
South Korea had issued an arrest warrant for Kwon, with Interpol approving a red notice. SEC accuses Kwon of orchestrating a multi-billion dollar crypto asset securities fraud.
LUNA price dropped 8% following news of Kwon's potential arrest, TerraClassicUSD also dipped 6%. Probably, the only token that benefitted was JAIL KWON TOKEN - up by nearly 130%!
The Arbitrum governance token, ARB, has gone live for claiming, with over 75% of tokens claimed as of Friday. This amounts to roughly 330,000 unique addresses. The remaining ARB tokens will be distributed as follows:
43% to the DAO treasury (managed by the community),
27% to Offchain Labs,
17.5% to investors of the New York-based startup.
Liquidity providers for the ARB/ETH pool on Uniswap have made over $500,000 in profits within the first few hours. The annualized yields for the Uniswap pool range between 90%-100%, while the Trader Joe pool is at a significantly higher 800%.
Greenpeace commissions "Skull of Satoshi" artwork to criticize Bitcoin's environmental impact. Art piece features Bitcoin logo, red laser eyes, and "smoking stacks" made of recycled electronic waste.
The “Change the code, not the climate” campaign - supported by climate groups and Ripple co-founder Chris Larsen, urges Bitcoin to adopt a proof-of-stake consensus mechanism. Instead of backlash, Bitcoin supporters praise the artwork and adopt it as a mascot. Now, Bitcoin can devastate the environment beatifully, with a mascot in hand and a smile on the Satoshi’s skull.
👾 OUR PICKS ON ARTIFICIAL INTELLIGENCE
👾 GPT-4: the chatbot glow-up we didn't know we needed! Better than GPT-3 in 5 aspects:
Sees and understands images 🖼️
Harder to trick 🧙♂️
Longer memory 🧠
More multilingual 🌍
Adaptable personalities 🎭
👾 Google launched Bard, a language model designed to help people have more natural and realistic conversations with artificial intelligence. Google's new AI tool can write like Shakespeare, but can it get him out of the grave and onto Tinder? 🤭
👾 5 areas Google’s Bard might do better than OpenAI’s ChatGPT: contextual awareness, few-shot learning, multi-turn conversations, more concise responses and sensitive topics. Check out the comparison here!
👾 Adobe released Firefly, a “family of generative AI models” with some incredible powers 👀
👾 Microsoft’s Bing chatbot now has an image creator powered by OpenAI’s DALL-E. The company has created a Bing Image Creator feature for its chatbot, the web, and the Microsoft Edge browser.
👾 Travel x AI: The travel industry is poised to benefit from the wave of AI technology, which can personalize recommendations by leveraging a wealth of public and private data. Startups are exploring the use of AI for travel inspiration, itinerary planning, and personalized experiences.
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📺 If you haven't watched "How Crypto Changes Entertainment" yet, you're missing out on a crypto-tastic journey through the future of digital entertainment – so tune in now and stay ahead of the curve! 🚀
Psst! Don't forget to leave your most creative comment under the movie on YouTube – the best one scores a fantastic reward! 🏆
🔥 HOT BITS & BITES
Sony has filed a patent for NFT use, transfer, and sales
France wants to ban influencers from promoting crypto projects
LinksDAO bought the 100-year-old golf course on the northern coast of Scotland for $905,000
Microsoft is building a web3 wallet for Edge
Binance employees help Chinese bypass the crypto ban
Microsoft plans mobile games app store to rival Apple and Google
Magic Eden launches fully audited marketplace for Bitcoin Ordinals
Startup Runway announces new model that brings text-to-video AI closer
Twitter will begin removing ‘legacy’ blue checkmarks from next week
Thank you for reading Smart Marketing on Blockchain. This post is public, so feel free to share it 🧡
🏖 FUN FACTS & MEME SECTION
💡Did you know what the first name of Microsoft’s search engine Bing was?
The original name for Microsoft's search engine, Bing, was actually supposed to be "Kumo." The company spent months developing the Kumo brand and even registered a bunch of domain names, but they eventually changed their minds and went with Bing instead.
🥇 Meme of The Week
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