🧘🏽♂️ Let's find some inner peace
..and drink Negroni sbagliato. A drink that went viral thanks to the House of Dragon star Emma D’Arcy.
This week we celebrated World Mental Health Day. We hope that all of you had a chance to reflect on your mental well-being 💭 🛀🏻 🧘🏽♂️
One of the most fundamental ways to care about a good mindset is to treat defeats or losses as an opportunity to learn something and grow. If Logan Paul is good at mental well-being, he’s got a massive opportunity to grow now 🤭
In this week’s newsletter, you can read about:
What’s buzzin’ in marketing?
SEC investigates Yuga Labs
The best L1 team joins the best L2 team
Google will allow crypto payments for cloud services
BNB Smart Chain executes a hard fork to fix a $100m exploit
Feel welcome to make a coffee and indulge yourself with the read ☕️
🛒 What’s buzzin’ in marketing?
Google has unified all its BI tools under the Looker brand. This means that Data Studio is now Looker Studio. This move comes as part of an ongoing process of product integration since 2020, when Google acquired Looker for $2.6 billion 🎨
Dunkin’ Donuts faced severe backlash after upending its Reward system. A free Dunkin’ signature latte that previously could have been earned with $40 of spending now requires $90. Users call this move “the final nail in the coffin” ⚰️ ☕️
TikTok invests in its own product fulfillment centers in the USA. In the job listing, the company is looking for employees that will “ensure fast and sustainable growth of TikTok Shop”. Will this be the next major revenue stream for TikTok? 💸
Decathlon Belgium reversed its name to “Nolhtaced” to promote retailing in the “opposite direction”. The French sports retailer offers a buyback of used items from its customers in exchange for vouchers valid for 2 years. This move can reduce the impact on the environment by extending the product lifecycle 🍀
Thank you for reading Smart Marketing on Blockchain. This post is public so feel free to share it.
The US Securities and Exchange Comission (SEC) is investigating whether NFTs issued by Yuga Labs should be subject to similar disclosure rules to traditional securities such as stocks.
For an asset to fall under SEC’s definition of security, it must to pass the Howey Test. If it’s a security, its issuers must register with the SEC and file financial reports regularly.
The main concern is around the Otherdeeds sale for claims to land in the Otherside metaverse, which could be considered an unregistered securities offering by the SEC.
Offchain Labs announced on October 13th that it would acquire Prysmatic Labs.
If you are familiar with The Merge and Ethereum’s development, you might have heard of Prysmatic Labs. It is the core L1 engineering team behind Ethereum’s transition from PoW to PoS. Offchain Labs is a VC-backed and Princeton-founded company developing Arbitrum, a suite of L2 scaling technologies for Ethereum.
Collaboration between these 2 major L1 and L2 developers makes perfect sense if we think of scaling Ethereum. Layer 1 is fundamental for consensus and data availability. Layer 2 boosts execution and scalability of operations running on Ethereum’s mainnet.
Early next year, users will be able to pay for Google cloud services with Bitcoin and Ether. This announcement is an outcome of a new deal between Google and Coinbase.
In return, Coinbase will switch some of its data-related applications’ infrastructure from Amazon Web Services to Google Cloud. Not long ago, Google Cloud announced its partnership with Near Protocol to support technically Near’s grant recipients.
These moves strengthen Google’s position in the cloud market as well as in the web3 industry.
In the aftermath of an exploit that drained $100M, Binance performed a hard fork to secure the cross-chain infrastructure between BSC and BNB Beacon Chain.
While the upgrade did not affect regular users, node operators were forced to replace the old binary with a new code.
In the postmortem, BNB confirmed the cross-chain bridge bug as the exploit’s root cause. Many experts raised concerns about the decentralization level of the BNB Chain after the abrupt halt of the network.
🔥 OTHER RELEVANT NEWS
Portugal plans to impose a 28% tax on crypto gains 🇵🇹
CNN said goodbye to its NFT-powered unit called “Vault by CNN” 👋🏾
Paris will be the regional headquarter for Crypto.com 🇫🇷
Brazil with a record number of cryptocurrency holdings 🇧🇷
Logium encourages its users to test bet multipliers and the virtual mode 🍩
Electricite de France, the French state-owned energy supplier, operates more than 150 ETH nodes ⚡️
Malaysia's national blockchain infrastructure will be jointly created and managed by Zetrix and MIMOS 🇲🇾
A searchable website shows how much Celsius customers lost 🔎
🏖 FUN FACTS & MEME SECTION
💡 Did you know that if you type “flip a coin” in Google search, you’ll be actually able to flip a coin? Trust me - mega helpful if you are having a night out on Friday and can’t make up your mind on who buys the next round 🍻
🥇 Meme of The Week: