This year was rough for everyone, with no exceptions. Despite all the adversities, let’s try to look at the bright side and celebrate the small things we accomplished in 2022. We wish you all the best in 2023 🥳 Live while you can, and do not let the fear win, so…

book that flight! ✈️
apply for that opportunity! 📩
start that business! 👩🏾‍💻
learn that skill! 📚
take that risk! 😎

In today’s read, you will find:

What’s buzzin’ in marketing?
BMW incorporates blockchain with Coinweb
China (launches) Digital Asset Trading Platform
FTX saga is not over yet!
Binance teams up with Apple and Google

Hope you will enjoy it! 🧡💚

🛒 What’s buzzin’ in marketing?

Amid spying concerns, TikTok leads the way in the USA. According to a recent survey by The New Consumer:
1. TikTok has been downloaded the most since 2018
2. 64% of GenZ uses TikTok, followed by 54% of Millenials, 37% of GenX, 14% of Boomers
3. TikTok drives 98 minutes of app usage per day (22 mins more than Youtube)
4. 44% of users listened to a new song because of TikTok
Twitter launched two new features, not only for Blue subscribers:
1. Priority Ranking (Blue only): although it is not entirely clear what “priority” entails in this respect, presumably, when ordering replies to a Tweet, Twitter will now weigh whether or not the user pays for Blue. If this is true, paid Twitter subscribers will get higher visibility within Twitter threads.
2. Long-Form Videos (Blue only): paid subscribers will be able to upload videos up to 60 seconds long directly onto Twitter instead of users being linked off to third-party platforms. If the adoption rate is high enough, Musk will probably want to enable monetization and offer creators a bigger revenue share than competitors
3. Cashtags with Price Charts (all): when you search for Ethereum or Bitcoin on Twitter or click the linkable cashtag ($AAPL or $ETH) that someone tweeted, the results will include the pricing graph for major symbols
Youtube adds new insights for Shorts and new options for post presentation. Let’s go over the tweaks that Google prepared for 2023:
- Shorts remix report will be accessible on desktop as well. The Shorts remix report highlights all of your Shorts clips that have been used to make other Shorts, the number of times your content has been remixed, and remix views.
- New metrics to the Key Metrics display in the YouTube Studio.
- New live-streaming overview section to the YouTube for Creators website, which includes a range of guides, tips and pointers for your streaming strategy.
- New posting options, with an expansion of Quizzes, as well as the iOS rollout of its stickers and graphic overlays.
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1️⃣ BMW incorporates blockchain with Coinweb

BMW Thailand will partner with Coinweb to integrate blockchain in two phases - first, in its daily operations to simplify the resource-intensive paperwork, and in the second phase, to build a web3-based customer loyalty program.

Coinweb will implement a fully integrated Anti Money Laundering (AML) and Know Your Customer (KYC) tool based on Thailand’s NDID system to streamline the process of applying for vehicle financing. Due to its high performance, and efficiency, Binance’s BNB Chain will serve as the foundation for a blockchain-based loyalty program aiming to incentivize BMW Group customers.

Coinweb CEO Toby Gilbert said: “Customers will be rewarded with loyalty points and they will be able to spend within the ecosystem. Our hope is that there will be a future global rollout but currently our partnership is for Thailand.”

2️⃣ China (launches) Digital Asset Trading Platform

China will launch a regulated NFT marketplace backed by the state on January 1st. The marketplace will also be used to trade digital copyrights and property rights along with collectibles.

The platform will be run by three state-owned and private entities, including China Technology Exchange and Art Exhibitions China and a private company Huban Digital.

In 2021, China passed a law that banned all crypto-currency transactions and has also taken strict action against people involved with crypto mining. By Chinese law, NFTs cannot be purchased with cryptocurrency, and they aren’t called NFTs, but digital collectibles.

On December 5th, a Chinese court ruled that digital assets have similar property rights to items sold on e-commerce sites, which was seen as a significant milestone in their protection.

3️⃣ FTX saga is not over yet!

As we reported last Friday, SBF had been released on $250 million bail secured by his parent’s home. However, the FTX goes on and on, with new sensations every week:

Evidence shows that SBF, in cooperation with FTX co-founder Gary Wang, borrowed over $546 million from his trading house, Alameda Research, to purchase a 7.6% stake in Robinhood earlier this year.
Wallets linked to Alameda Research continue to shuffle between crypto funds and use coin mixers to obscure transactions. Coin mixers are apps that anonymize crypto transactions and hide their origins. More than $1.7 million worth of crypto was traded on Wednesday.
Meanwhile, SBF met with “The Big Short” author Micheal Lewis during the house arrest. Crypto community is outraged. Some suspect that Micheal Lewis might have been involved in the fraud.

4️⃣ Binance teams up with Apple and Google

Binance, the world’s largest cryptocurrency exchange, has integrated Apple Pay and Google Pay as payment method. Apple Pay and Google Pay boast a combined user base of 69 million users.

The introduction of mobile wallets on the platform opens crypto to mainstream users and is set to drive higher adoption of cryptocurrencies in the crypto winter.

The fee rate is currently 2% per transaction. The availability of the feature depends on the region where the user is located.

🔥 OTHER RELEVANT NEWS

Smart Marketing Token will host an AMA session (ask-me-anything) on January 10th. Make sure to submit your questions and join the meeting! 💥
Solana is down by another 16% and falls out of the top 20 🆘
Ark Invest continues its dip-buying strategy and acquires 158,116 Coinbase shares 🛒
Donald Trump’s NFTs have lost momentum - its sales volume was 98% lower than on the peak day two weeks ago 📉
Türkiye - first payment transactions successfully executed with the digital lira 🇹🇷
SBF met Biden aides to discuss crypto policy before FTX downfall 🕵🏽
8 best blockchain app development companies of 2022 by CryptoNews 🎖
12 best NFT projects in 2022 by CryptoNews 🎖

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🏖 FUN FACTS & MEME SECTION

💡 At the end of the mega-exhausting 2022, we thought it would be nice to leave you with a very positive fact. After switching to PoS, Ethereum is using 99.99% less energy than with PoW. Currently, Ethereum’s annualized energy consumption is at 0.0026 TWh which is 78,000 times less than global data centers generate and 94,000 times less than Netflix’s!

🥇 Meme of The Week

Smart Marketing on Blockchain

🤹🏼‍♂️ How web3 farewells 2022