Itās Friday before Halloween! As a blockchain evangelist, you might want to dress up as a preacher and tell people why crypto is the next big thing, and the end is near for fiat. Or you can stay calm and keep waiting for the bull market.
In both cases, with this weekās newsletter, we hope to equip you with piece of solid information on marketing and web3 news:
Whatās buzzinā in marketing?
Google blames crypto for weak results in Q3
Snapchat shined bright in the last quarter
UK with the new PM - what it means for crypto?
Metaās metaverse criticized for what?
Feel welcome to make a coffee and indulge yourself with the read āļø
š Whatās buzzinā in marketing?
Kanye West (Ye) has lost billionaire status after Adidas cut ties with him - his net worth dropped to $400 million. GAP and Foot Locker did the same. Ye was escorted out of the LA office of Skechers when he had shown up unannounced and uninvited. Regardless of Yeās post released on Instagram, big brands team up to condemn antisemitism and other forms of hate speech.
Google allows advertisers to place their video ads on Youtube within a specific music genre. The recently launched 5 types of Music Mood Lineups include Romantic, Happy & Uplifting, Chill, Downbeat, and Funky Moods. This feature is available in 20 countries and to be found under āContentā in the side navigation of your Google Ads account.
Shutterstock + OpenAI: Creativity at the Speed of Your Imagination. The partnership began in 2021 when Shutterstock provided DALL-E with the data critical to train the AI model. As the partnership turns into native integration, the AI-generated images will be available for Shutterstock users worldwide āin the coming monthsā.
Apple introduced new App Store rules regarding NFTs. You can buy NFTs only through Appleās in-app payment system, but NFTs canāt unlock any more features within the app. Crypto exchanges will need to show appropriate licensing and permissions to operate in a given region, otherwise can be removed from a local App Store.
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Googleās overall revenue grew only 6% YoY, the weakest result since 2013 except at the beginning of the pandemic. Youtube ads revenue shrank by 1.86% YoY to $7.07 billion. Sundar Pichaiās company blames a slowdown in revenue growth on reduced ad spending in the crypto industry.
The biggest gainer in Q3 was Google Cloud which grew 38% to $6.87 billion in revenue.
MetaĀ decreased by 4%, but on a constant currency basis, it increased by 2% YoY.
Spotify grew 21% in total revenue and gained 75 million MAUs on a YoY basis.
Microsoftās revenue increased by 11% YoY to $50.1 billion.
Amazonās total net sales increased by 15% YoY, but its cloud segment grew slower than expected.
Appleās revenue went up by 8.1% YoY with iPhone business increasing 9% YoY, which came up short versus analystsā expectations.
The third quarter earnings report proves the very strong performance of Snapchat. Key highlights below:
Average Daily Active Users (DAU) increased by 17 million (5%) from the last quarter and by 57 million (19%) YoY. The growth was 2,75 times faster in Europe than in North America.
Total revenue increased 6% YoY to $1,128 million, while the average revenue per user (ARPU) decreased 11% YoY to $3.11.
The cost of revenue increased 4% YoY, with āContent & Developer Partner Costsā pushing the metric up the most (by 7.4%).
Operating expenses grew by 32% YoY in total.
The biggest increase in operating expenses was seen in the āGeneral and Administrativeā category, which grew by 37% YoY.
The most significant share in operating expenses in Q3 was attributed to the āResearch and Developmentā category, which reached 40%.
Daily average time spent by Snapchatters (35+) grew by more than 40% YoY.
Total time spent watching Spotlight content increased 55% YoY.
The paid subscription service, Snapchat+, reached 1.5 million subscribers in Q3.
Rishi Sunak is the first person of color and the youngest in over 200 years (42 y.o.) to become the UKās Prime Minister.
The former finance minister is so bullish about web3 that it triggered Binance CEO to post āHoping for big things in UKā on Twitter. Sunakās proposals include:
making stablecoins a valid form of payment in the UK
creating āBritcoinā, a central bank digital currency issued by the Bank of England
approving a bill that would give regulatory power over crypto to local British governments
having the Royal Mint issue an NFT
Having Rishi Sunak behind the UKās steers is a good sign for the crypto industry, but Britains are concerned more about real food prices. His experience at Goldman Sachs may help him get the UKās finances back in shape.
The companyās titular project, managed by Reality Labs, lost over $3.6 billion in Q3, but it is not the point. The virtual world built by Meta is so unappealing that even the companyās employees donāt want to spend time in it.
Microsoftās Xbox CEO, Phil Spencer, poured water on Horizon World, saying that ābuilding a metaverse that looks like a meeting is not where he wants to spend most of his timeā. For Appleās SVP of worldwide marketing, Greg Joswiak, the metaverse is āa world I will never useā.
š„ OTHER RELEVANT NEWS
Logium recently launched a step-by-step onboarding tour for new users to show them how to issue or take bets on crypto š„
Blockchain.com now offers a crypto debit card that allows you to pay with cryptocurrencies and earn 1% back in cryptoĀ
Elon Musk took Twitter private in a deal worth $44 billion. Binance confirms $500 million investment in Muskās Twitter takeover š
Google unveiled its āCloudās Blockchain Node Engineā to help web3 developers build on blockchain-based platforms. Ethereum is the initial blockchain supported.
For Polkadot co-founder Gavin Wood, being a CEO would not give him āeternal happinessā, and will step back from leading the company.
Ā Akon City, the Senegalese modern land powered by AKN crypto, will open in 2026 with construction beginning next year š¤
PayPal resurrected its āmisinformationā penalty of $2,500.
Decentraland metaverse valued at $1.2 billion had only 38 active users in 24 hrs
Apple's new App Store ad slots regularly feature gambling apps š°
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š FUN FACTS & MEME SECTION
š” Do you know Nokia? The mobile phone company? It was founded in Finland in 1865 as a pulp company and was known in the 1960s for manufacturing toilet paper. No kidding, I swear š¤
š„ Meme of The Week
