💸 Does FTX owe Google some money?

Happy Friday, good to see you again! Hope this week was good and full of exciting events for you! Make sure to read it all through and check the AI section 😎

Here’s the agenda for today:

What’s buzzin’ in marketing?
Apple and Google among FTX creditors
Porsche too pricey for web3?
First private bank with tokenized shares
Listen to podcasts & earn Bitcoins

🛒 What’s buzzin’ in marketing?

TikTok. Is in charge of a magic button that employees can hit to ensure a specific video goes viral. Not all employees, but some of them. This practice, known as “heating”, bypasses platform algorithms and can boost video’s reach massively. According to an internal document titled “MINT Heating Playbook”, the total video views of “heated” content accounts for around 1-2% of the daily total video views.
1. Is it something abnormal? Nope, in some cases, such as COVID-19, social media platforms manually boosted posts’ reach to ensure wide reception.
2. So, what’s the entire buzz around? Well, firstly, TikTok does not label the “heated” posts, which was the case with COVID-19. No disclosures, nothing. Secondly, if TikTok uses “heating” to inflate post view count of specific brands or influencers TikTok is in business relations with, it means that - in other words - TikTok artificially improves campaigns’ results of some accounts at the expense of others. And this is not entirely a d e m o c r a t i c (sic!) approach.
3. What is the moral of the story? Take care of your mental health, and do not blame yourself next time when your new TikTok video hits only 666 views. You just were not the chosen one, apparently 🤷‍♀️
Twitter. Is beta-testing Search Keywords Ads campaigns. And they are not the same as normal Keywords campaigns. The difference is that with the new campaign type, you are able to show ads right in the Search Results of Twitter, tapping on a stronger signal of purchase/search intent. Beta is available to all Twitter advertisers in the “Create New Campaign” module under the “Conversion” campaign objective. Yes, you are right - this means that this campaign type optimizes only against conversions on the advertiser’s website, and you must integrate Twitter Pixel or CAPI to test it.
1. So that’s it?? Not really. Elon Musk is teasing a “higher priced” Twitter Blue subscription with zero ads. Currently, you can pay $7.99 per month for 50% fewer ads or $11 if you purchase Twitter Blue through iOS or Android marketplaces.
2. And… Elon Musk has changed his Twitter profile name to Mr. Tweet. Not sure if Twitter does not allow him to change it back. In some (not that unrealistic) circumstances, Twitter may even beg him to do so. Let’s hope that they gonna buy these ads. Or pay for zero-ads Twitter Blue.
Google. Is not only stretching the mind on how to push back on ChatGPT, but also will shut down Google Optimize on September 30, 2023. The short-lived but beloved tool is widely used to optimize websites, landing pages, and other online properties. The company is committed to bringing A/B testing feature to GA4.
1. In the meanwhile, we would like to share with you a guide on “how to use Google Keyword Planner”. Just because it’s worth sharing, and you may want to learn how to use this tool to plan your next search campaign more effectively!
Facebook. Yep, it is still live. Two relevant news
1. Meta has renamed the “reach” metric from “Cost per 1,000 People Reached” to “Cost per 1,000 Accounts Center accounts reached”. When Instagram and Facebook accounts are connected in Accounts Center, Meta will count this as 1 “Accounts Center account”. The new name sounds soooooo natural and human 😂
2. Donald Trump’s accounts on Facebook and Instagram will be reactivated after a 2-year suspension. Meta suspended his accounts after he had praised the Washington rioters and had kept making false claims about the 2020 presidential election results. But now, Meta concluded that the suspension “was inconsistent with rules”. Time to update your Meta ad campaign targeting!

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1️⃣ Apple and Google among FTX creditors

FTX lawyers filed a 115-page document titled "List of Creditors (Verification of Creditor Matrix) Filed by FTX Trading Ltd." to the United States Bankruptcy Court for the District of Delaware.

Among over 9.6 million entities owed money by FTX are Netflix, Apple, Google, Meta, and Amazon. The list does not include the personal data of individual customers or the amounts of money that FTX owes to each creditor.

The full list is listed as number 574 and is available for download here.

2️⃣ Porsche too pricey for web3?

The Germany-based car manufacturer made an attempt to enter the web3 world with a planned drop of 7,500 Ethereum NFTs. The NFT owners would get access to exclusive events and merchandise and could help shape Porsche’s digital future.

However, the backlash from Crypto Twitter was swift and severe, with many users calling Porsche’s NFT drop “tone deaf”, “clueless”, and a “cash grab”. The NFT price briefly reached 3 ETH on OpenSea on Monday but quickly dropped below the floor price to 0.88 ETH. At the time of writing this article, the price was at 2.175 ETH (~ $3,435), with 1,502 items sold.

3️⃣ First private bank with tokenized shares

Cité Gestion is the first private bank to tokenize its own shares. The Swiss company, founded in 2009, is assisted by the Geneva-based startup, which launched the world's first regulated marketplace for digital assets two years ago.

The tokenization of the shares is enabled by the CMAT token – an open-source framework developed by the CMTA for tokenizing securities in compliance with Swiss law.

Taurus, the company partnering with Cité Gestion, has been involved in the tokenization of 15 companies so far, covering equity, private debt, and structured products from firms in and outside of Switzerland.

4️⃣ Listen to podcasts & earn Bitcoins

The Fountain “listen-to-earn” platform announced a partnership with ZEBEDEE to allow podcast creators and listeners the ability to earn Bitcoin for the time spent with content.

Fountain users will earn money for their first hour of daily podcast listening. The platform uses RSS feeds to make podcasts from other platforms available to its listeners. ZEBEDEE is a Bitcoin-centric gaming firm launched in 2019 that releases games through its mobile app, which will manage “listen-to-earn” rewards through debit and credit card integrations.

👾 OUR PICKS ON ARTIFICIAL INTELLIGENCE

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Why the best way to invest in AI might be NVIDIA stocks?

🔥 HOT BITS & BITES

SBF’s mother and brother are not cooperating with the financial probe. His brother founded an organization to lobby Congress members 😧
EU votes for more restrictive capital requirements on crypto-holding banks 🇪🇺
Robinhood's Twitter profile has been hacked to promote a fake token and NFT sale 🧑🏽‍🎤
US senator submitted a bill proposing to make Bitcoin legal tender in Arizona 🇺🇸
Binance Charity to fund 30,665 scholarships to study web3 in 2023 📚

Thank you for reading Smart Marketing on Blockchain. This post is public, so feel free to share it 🧡

🏖 FUN FACTS & MEME SECTION

💡 Did you know that Porsche made an electric car in 1900? Ferdinand Porsche developed Lohner-Porsche, the world’s first electric vehicle, in 1900, without having formal engineering education 🚘 🔋

🥇 Meme of The Week

Porsche NFT holders after floor dipped below mint https://t.co/28svc3mplH
— catalan.eth² (@RadiantStorm_)
Jan 24, 2023