😃 Crypto world starts to smile again
On the World Smile Day we asked AI what "smiling cryptocurrency" would look like. The answer is surprisingly good!
Do you know why some speculators call this month “Uptober”?
If your answer was “because historically Bitcoin, and the entire crypto market, went up in October”, you were 100% right! This year’s October appears no different, with BTC around $20k. So far, so good 🤩
In this week’s newsletter, you can read about:
What’s buzzin’ in marketing?
McDonald’s said “YES” to crypto
Madalia World - the first metaverse recognized by a government
Fidelity bought $5 million worth of Ethereum
New crypto sanctions for Russia
Feel welcome to make a coffee and indulge yourself with the read ☕️
🛒 What’s buzzin’ in marketing?
Even 46% of US-based Netflix subscribers would consider switching to the upcoming ad-supported tier. The retail price will land between $7 and $9 per month. GenZ is less likely to switch, according to a report by Harris X and Samba TV.
Meta shared news about an upcoming series of new ad formats for Instagram and Facebook. Soon, you will see ads while scrolling someone’s IG profile, in the Explore tab main grid, or at the bottom of Facebook Reels.
Instagram is testing multiple links in bio with an aim to negate the value of Linktree-like tools. The feature is available only to a few creators since October last year.
Meta has an answer for OpenAI’s image generator. It’s called Make-A-Video and allows us to create videos from text, images, or enrich the original video with extra animations. Join the waitlist and be the first one to test it 🤩🤓
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Lugano in Switzerland has become the first city in Western Europe where you can pay for a Big Mac with Bitcoin.
In March 2022, the Italian-speaking city announced it would accept Bitcoin, Tether, and its native LVGA token as legal tender. It also launched a “Plan B” project with Tether intending to enable tax payments with crypto, provide financial aid for crypto startups and encourage the adoption of blockchain-based products.
Would you buy a Big Mac for 0.00033312647 BTC? It looks cheap at first sight, but in reality, it is still the world’s most expensive Big Mac 🍔
Although you need permission from local authorities, the land of Madeira is available for sale in the metaverse for as much as 1 ETH for 2000 sqm. Exclusive, the project developer, donates 10% of Madalia's net profits to a "government-regulated entity in charge of Nature Preservation".
Owners of Madalia NFT tokens will enjoy early access to public event ticket sales and an invitation to the “tree party” to plant 500 trees to offset the carbon footprint of the mint and NFT transactions. Madalia World is the first-ever metaverse recognized by a government 🌄
One of the world’s biggest asset managers, Fidelity, stated that $5,018,184 was raised from only one client for the newly created Ethereum Index Fund. Access to the fund is authorized only for investments above $50,000.
The company primarily focused on Bitcoin recognizes “the need for a diverse set of products and solutions”. Ethereum’s recent switch to PoS in a process called The Merge definitely helped gain the attention of industry participants.
In 2021, Fidelity published a report unveiling that 40% of crypto hedge funds and venture capitalists were interested in gaining exposure to digital assets.
In the eighth round of sanctions against Russia, the European Union bans all crypto-asset wallets, accounts, or custody services owned or used by Russians, irrespective of the amount held in the wallet.
This comes as punishment for “Russia’s continued escalation and illegal war against Ukraine” including the issuance of nuclear threats and mobilization of additional troops.
Russia leaned towards cryptocurrencies because this type of peer-to-peer and permissionless transactions are way more difficult for Western authorities to block. On the other side, Russians’ DeFi activities can be identified easily due to transparent public ledgers.
🔥 OTHER RELEVANT NEWS
Binance suffered a hack worth 2 million BNB (~$566M USD) 🆘
Ripple partners up with Thallo to advance climate-related endeavors 🌿
Elon Musk will proceed with the Twitter deal because this will accelerate the creation of X, the everything app ❎
Logium, the biggest DEX for crypto derivatives, published an explainer video on Youtube 📺
Japan’s Prime Minister says the country plans to invest in NFTs and metaverse services 🇯🇵
South Korea ordered Terra founder, Do Kwon, to return his passport within 14 days - otherwise, it will be invalidated 🇰🇷
Polygon teams up with OCEEF to evolve Ocean education into a more elaborate and interactive experience 🐳
PKO BP, the largest bank in the CEE region, launched its first virtual branch in the metaverse 🏦
Binance secures regulatory approval from Kazakhstan authorities 🚦
Thank you for reading Smart Marketing on Blockchain. This post is public so feel free to share it.
🏖 FUN FACTS & MEME SECTION
💡 We had asked AI what a smiling cryptocurrency would look like, and this is what DALL-E answered:
🥇 Meme of The Week:
