👾 ChatGPT did not write it!

This newsletter is written by a human. We swear. But is it good or bad? We don’t know anymore. ChatGPT is so good at giving us answers that even scientists can’t spot it. What we know, though, is that we all should make friends with artificial intelligence before it is not us to decide!

Underneath the “Hot bits & bites” section, we listed some great articles on how to use AI in specific domains and how to cooperate with ChatGPT to make your work more productive. Hope you gonna like it 🙌🏻

Here’s the agenda for today:

What’s buzzin’ in marketing?
Binance strengthens up
FTX is losing the game!
Crypto.com will delist USDT in Canada
What about web3 at CES 2023?

🛒 What’s buzzin’ in marketing?

AI will not replace you. But a person using AI will. ChatGPT showed everyone that artificial intelligence has become smart enough to write reliable articles with very little or no human support. This is promising but concerning at the same time because some people may find their current field of work dominated entirely by AI soon. Allie K. Miller, former Amazon and IBM AI expert, shared “how to make AI part of your workflow” with some extra tools. More AI inspirations under the “Hot bits & bites” section 👾 Make sure to check & learn them!
Netflix launched an ad-supported tier in November 2022, and since then, many have wondered what the adoption rates would look like. At the Consumer Electronics Show in Las Vegas, Netflix’s President of Worldwide Advertising, Jeremi Gorman, shared positive news about the streaming platform’s jump into the ad business. But it’s not all roses - the two biggest challenges are:
1. Advertising rights - the initial contracts were signed before Netflix even started considering an ad-based tier. So, many of its content deals didn’t include AVOD rights. So, the ad inventory is limited. While Netflix is working on it, Gorman confirmed that 85% to 95% of Netflix’s content is available on the ad tier.
2. Ad Pricing - CPMs are high due to limited ad inventory and a “premium content environment”. Gorman said Netflix would adjust the pricing and let the market dictate reasonable CPMs.
Twitter and Musk are not slowing down! The most recent rumor is that the Twitter team is considering selling freed-up usernames. Just like Telegram did four months ago. There are over a billion unused Twitter handles, and Musk seems to be looking for a way to redistribute them in a fair and reasonable way. An auction-based marketplace for freed-up Twitter usernames would also provide the company with another means to generate income, which they desperately need.
Facebook is bringing Messenger chat features back in-app. Or at least it is now experimenting with the feature that Facebook turned off in 2014 and asked users to download Messenger. The benefits for users are pretty obvious - one app instead of two apps means more space on the phone and less time spent switching between them. What are the benefits for Meta?

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1️⃣ Binance strengthens up

Although not official until the next court hearing on March 3rd, Binance US will probably get approval to acquire some of Voyager’s assets in a proposed deal worth roughly $1 billion. The crypto exchange filed for bankruptcy in July due to exposure to now-collapsed Terra and bad market conditions. Voyager customers will get 51% of their capital back when the deal becomes final.

Another good news about Binance is that the biggest crypto exchange gained its 7th regulatory approval in Europe, this time in Sweden. To expand and maintain its territory worldwide, Binance announced plans to increase the workforce by 15-30% in 2023. Hiring might be easier now, given that many companies, such as Coinbase or Huobi, are proceeding with job cuts.

2️⃣ FTX is losing the game!

Miami-Dade County received permission from a US bankruptcy judge in Delaware to remove FTX’s branding from the Miami Heat’s arena. Back in 2021, county officials agreed to name the stadium “FTX Arena” until 2040 in return for $135 million from the now-bankrupt crypto exchange.

Sports sponsorships were FTX’s key marketing strategy, including the deal with the Mercedes F1 Team signed in September 2021. The financial terms were never disclosed. The top racing team won its eight-straight World Constructors’ Championship that year and was driving with the FTX logo on its car. The deal was terminated on November 11th, when FTX filed for bankruptcy.

3️⃣ Crypto.com will delist USDT in Canada

Cryptocurrency exchange Crypto.com will delist USDT and USDT trading pairs on its app and platform for Canadian residents on January 31st. Crypto.com will suspend all USDT transactions after the date mentioned above, and any remaining USDT balances will be converted to USDC.

This move is said to follow the Canadian Securities Administrators’ announcement to strengthen its oversight of crypto trading platforms. Despite the audit report prepared by Mazars Group, Crypto.com is under pressure after FTX’s fallout and increased asset outflows.

4️⃣ What about web3 at CES 2023?

Last weekend was all about (ChatGPT and..) the Consumer Electronics Show, a tentpole event in Las Vegas where tech companies showcase their latest projects. Let’s take a look at the most promising future outcomes:

LG wants to make metaverse and NFT trading easy and accessible within your TV. The company announced the launch of Sansar (social metaverse platform for real-time events), Blade Wallet (for buying and selling NFTs), and a partnership with Oorbit.
The new iVision Dee concept car from BMW features a color-changing exterior made from an e-ink film that can change between 32 different colors.
Mastercard will team up with Polygon to launch a new accelerator program for musicians that will help them get on the web3 boat.

🔥 HOT BITS & BITES

Twitter is working on “text mode” for posts ✍️
ChatGPT can write such convincing fake research-paper abstracts that scientists are often unable to spot them 👀
Feetpix, a pixelated feet NFT collection, tops OpenSea charts.
Decentraland leads the metaverse token rally after an optimistic CPI report.
Bitcoin is the dirtiest crypto in terms of environmental impact ☔️
FTX spent millions on food and luxury hotels 💸
Google launched 12 new e-commerce metrics and dimensions in Analytics.
Game of Thrones NFTs are sold out but flooded with criticism.

👾 MAKE FRIENDS WITH AI

7 ways ChatGPT can power your marketing team in 2023, by Alex Garcia.
5 powerful ChatGPT prompts for technical SEO.
Super simple guide to writing better ChatGPT prompts by Justin Fineberg.
10 incredible ways ChatGPT can 10x your productivity by Matt Mic.
List of ChatGPT prompts per marketing category by ClickUp.

Thank you for reading Smart Marketing on Blockchain. This post is public, so feel free to share it 🧡

🏖 FUN FACTS & MEME SECTION

💡 Did you know that robots can have citizenship? On the 25th of October 2017, Sophia, the humanoid robot created by Hanson Robotics, was declared an official Saudi citizen during the Summit on Future Investment Initiative in Riyadh, Saudi Arabia. She became the first-ever robot to get citizenship in any country in the world.

🥇 Meme of The Week