GM buddies, it’s the first Friyaaaaay of March. And we like Fridays because we can give you the most relevant news from the crypto and marketing industries. Enjoy your reading!

💥 What’s buzzin’ in marketing?

💡 Snapchat - Added an OpenAI-powered chatbot called "My AI" to its platform to assist users with various tasks, including ordering food, hailing a ride, and answering general questions. “My AI” is an experimental feature initially available for $3.99 per month to Snapchat+ subscribers.

💡 Facebook - Released a report that shows a 30% increase in return on ad spend (ROAS) for AI-based Advantage+ shopping campaigns compared to last year. There were 20% more conversions than before. According to Meta, Reels ads and Shops ads have notably increased performance. Also, the recently published “Culture Rising” report, highlighting emerging trends based on millions of FB and IG conversations, is worth a look.

💡 Microsoft - Plans to add reporting and features to Bing Webmaster Tools to help publishers understand how Bing Chat users interact with their sites. These upgrades will let them see how much traffic is coming from the chatbot, clicks, impressions, and more.

💡 Google - Announced two new AI features for Search campaigns, including customer acquisition goals (prioritize or bid only to new customers) and AI-generated assets. Google will help you automatically produce creative assets based on campaign context, including landing page.

🤷🏻‍♀️ Will Ordinals be the next big thing?

Yuga Labs, known for BAYC and CryptoPunk NFTs, is launching TwelveFold, a new generative 300-piece NFT collection on the Bitcoin blockchain.

Instead of using smart contracts, it uses a new method called "Ordinals" or "Ordinal Inscriptions", which inscribes digital assets on a satoshi, the smallest unit of Bitcoin, to connect metadata to digital assets.

Each piece of the TwelveFold collection is built around a 12 by 12 grid with shiny balls of color in differing sizes, exploring the relationship between time, mathematics, and variability. The 300 works will be sold at auction in Bitcoin. Only time will tell whether it will catch on as a popular method for creating and trading NFTs.

💸 Stay positive in the bear cycle

Easier said than done, but have you tried crypto betting platforms? Logium allows traders to bet with each other on whether the price of an asset will go up or down. The decentralized platform has recently undergone a refresh, including a new dark mode, the scope of available tokens, and a streamlined flow of taking bets. This is how it works now:

1. Go to Logium V1. Click “Connect wallet” and choose Metamask 🦊

2. Choose a coin (drop bar in the upper left corner of the interface), select bet direction (higher or lower) and bet size (the amount of money you’re willing to spend). The platform will automatically match a bet for you 🎯

3. Having connected a wallet, you may click the “Take a bet” button in the lower right corner. After you decide to do so, you’ll be asked to enable USDC to use Logium’s smart contract 🧠

4. Next, you’ll be required by Metamask to confirm a transaction ✅

5. Now check your position in the portfolio tab. We're keeping our fingers crossed for the wins themselves! 🤞

Platforms like Logium let traders earn even during bear cycles. By betting on the direction of the market, users can profit from their investments, regardless of whether prices are going up or down. This is a big advantage in a volatile and unpredictable crypto market.

🎨 Personalized NFTs by Binance

Binance's CZ launched an AI tool for NFT generation called Bicasso. But within an hour, it crashed under the pressure of too many requests, prompting users to try again later. CZ tweeted that the AI is “busy” because it is single-threaded, and the team is working on reducing the congestion. Who knew AI could have a backlog?

With Bicasso, users need to simply upload an image or add a few keywords to get an AI-generated NFT. The beta version was limited to 10,000 NFT mints and saw 9,909 owners create at least one NFT. The cap was hit just 2.5h after the launch.

🕵🏼‍♀️ SEC investigates Robinhood

Robinhood received a subpoena from the SEC shortly after the FTX collapse in December. It is related to its wholly-owned Robinhood Crypto LLC, which supported cryptocurrencies, custody of cryptocurrencies, and platform operations.

The SEC's investigation could result in Robinhood being forced to stop crypto trading on its platform and compensate customers for any losses or damages. Earlier this month, Robinhood announced its plans to repurchase all the 55 million shares that Sam Bankman-Fried’s Emergent Fidelity Technologies bought in May 2022.

👾 OUR PICKS ON ARTIFICIAL INTELLIGENCE

👾 OpenAI finally rolled out ChatGPT API to the public - Developers can now integrate the model with apps and products.

👾 Coca-Cola will team up with OpenAI and Bain & Company to use OpenAI’s ChatGPT and DALL-E platforms to craft personalized ad copy, images, and messaging.

👾 Nvidia's new AI upscaling tech makes low-res videos look sharper in Chrome, Edge

👾 ChatGPT can write code that controls robot movements using natural language commands.

👾 ByteDance, the parent company of TikTok, is creating a new learning platform called GeniusJoy that will use AI technology and be tested overseas.

🔥 HOT BITS & BITES

• Bitcoin core developer disavows Ordinal NFT that used his code

• EU Commission wants to define “healthy competition” in the metaverse

• Coinbase has listed Circle’s euro stablecoin (EUROC) and delisted BUSD due to liquidity concerns

• Neal Mohan, the new Youtube CEO, laid out his vision for the future of Youtube

• Pinterest new ad placement is coming. It’s called “Premiere Spotlight”, and it allows you to advertise on the Pinterest app’s search page

• LinkedIn has updated the “open to work” feature with new job postings alerts

• Microsoft now lets you change Bing’s chatbot personality to be more entertaining

• The Boring Company CEO who slept at Twitter's headquarters with his newborn baby is rumored to be Twitter's next CEO, a report says

🏖 FUN FACTS & MEME SECTION

💡 How many people you know do not like spaghetti bolognese or carbonara? Not many, right? It’s because the Italian cuisine has stolen our hearts with delicious flavors and simplicity. To our (and yours, surely, too) surprise, it can’t be called the most recognized anymore. According to the newest study, it has been dethroned as the world’s most popular cuisine by…………. the Korean cuisine. Yes, and if we imagine the taste of kimchi, bulgogi, or bibimbap, we kinda can understand this situation.

🥇 Meme of The Week

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