Have you ever seen 500 drones flying over the sky? This is how Candy Crush celebrated its 10th anniversary!

Although some New Yorkers expressed their dissatisfaction on Twitter… we think that the giant Candy Crush advertisement looked quite spectacular 💥

Today’s content looks as follows:

1. What’s buzzin’ in marketing?

2. The future of Twitter in Musk’s hands

3. Buy NFTs through Instagram? Easy.

4. New web3 advocacy body in India

5. Crypto influencers on the EU’s target

Treat yourself to a good coffee and indulge yourself with the read ☕️

🛒 What’s buzzin’ in marketing?

1. Apple launched 4 new ad formats for advertisers to increase the visibility and effectiveness of paid campaigns in the App Store. The ultimate aim is to attract users and make them download the app. With the new placements in the Today app, Search tab, Search results, and product pages, it gets much easier for the advertisers!

2. Google announced that similar audiences (i.e., look-alikes) would be removed from Google Ads and DV360 campaigns beginning August 2023. Google also decided to give enterprise users more time to switch from Universal Analytics to GA4 - the new deadline is set for the 1st of July 2024.

3. Semrush published a study on the “zero-click” (information found without any click on search results) phenomenon in the Google search engine. Google facilitates the “google-it-out” experience by providing URL-less content in the form of direct answers on the SERP (search engine results page). This might affect your SEO strategy, so make sure to check the insights covered in the study.

4. TikTok conducted a study with Kantar & Nielsen to measure campaign effectiveness and impact on business metrics. The results show that TikTok drives 1.95x better ROAS than TV. TikTok ads outperformed digital and TV norms by 15–20% on multiple metrics, including persuasion and enjoyment.

5. Black Friday shopping season is coming. The overall spend per person is expected to drop to 50% this year. Over 75% of shoppers claim that the proportion of online spending will increase because it is easier to compare prices, delivery options, and other attributes offered by large-scale marketplaces like Amazon or eBay.

1️⃣ The future of Twitter in Musk’s hands

The newly arrived Twitter CEO, Elon Musk, plans to fire half of Twitter staff to cut costs. Around 3,700 out of 7,500 employees might lose their job today. Moreover, most lucky ones who remain hired will be invited back to the offices. Musk intends to reverse the company’s existing work-from-anywhere policy.

Elon Musk @elonmusk

7:15 PM ∙ Nov 1, 2022

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492,769Likes29,408Retweets

On his first day as Twitter CEO, Elon Musk decided to fire the CEO, CFO, Head of Legal, and general counsel. If these are not enough changes within the first week, Twitter will charge you $8/month (instead of $4.99) for Twitter Blue. The blue check next to your Twitter nickname means that your account has been verified. From Monday on, with Twitter Blue, you will gain the following:

• 50% less advertising;

• priority in replies, mentions, and searches;

• ability to post longer videos & audio.

2️⃣ Buy NFTs through Instagram? Easy.

As announced on the official Meta website, Instagram is introducing a new way for creators to make NFTs and sell them on and off the platform. The new end-to-end toolkit will allow creators to create, showcase and sell their digital collectibles within Instagram.

At launch, Meta will rely on the Polygon blockchain, but it is also adding support for the Solana blockchain and Phantom wallet. The metadata of NFTs will be pulled directly from OpenSea so that collection names and descriptions can be viewed on Instagram.

This new rollout is aligned with Meta’s approach to web3. A few months earlier, it announced they were working on a wallet connection feature that would allow creators to display their NFTs on their Instagram and Facebook profiles.

3️⃣ New web3 advocacy body in India

The new organization will be called “Bharat Web3 Association (BWA)“ and will consist of new leading members - Polygon, WazirX, Coin DCX, Hike, CoinSwitch Kuber, and Zebpay.

Driving awareness about web3, supporting ecosystem partners and consumer protection, and pushing for technology and innovations belong to the goals of the new body. BWA will play a pivotal role in helping India achieve its potential as a global Web3 leader, said Polygon’s co-founder Sandeep Nailwal.

The word “Bharat” refers to the country of India.

4️⃣ Crypto influencers on EU’s target

The EU’s Markets in Crypto Assets (MiCA) bill might mark an end to undisclosed, paid crypto shilling.

More than a hundred celebrities who charge money for promoting crypto projects were listed in the leaked “shill price list”. According to the spreadsheet, Lindsay Lohan charged $25,000 for a shill tweet and $20,000 for a retweet.

Once MiCA is in force, profiting from commenting on crypto assets in social media without disclosure will be considered market manipulation in the European Union. The bill will likely come into effect in 2024.

🔥 OTHER RELEVANT NEWS

• McKinsey report on holiday shopping in the US in 2022 🛍

• Uber is testing an option to sell advertising space on their push notifications.

• Coinbase CPO steps down to become Brian Armstrong’s (CEO) advisor.

• Visa and Crypto.com partner together to launch FIFA World Cup 2022 NFT event in Qatar ⚽️

• Student Coin published a new whitepaper and video with an updated vision and revamped STC ecosystem 🔥

• Meta’s Vice President and Managing Director in India, Ajit Mohan, quit Facebook to join Snapchat.

• FTX launched a new feature allowing users to send crypto to any email or phone number 📨

• Revolut co-founder and CEO has renounced his Russian citizenship as the war in Ukraine continues 👏

• The Reserve Bank of India launched Digital Rupee (e-rupee) pilot 🇮🇳

• Snapchat integrates with BigCommerce to facilitate more in-app shopping options 🛒

🏖 FUN FACTS & MEME SECTION

💡 Even if you know it’s true, you never want to believe it. This study examines cases when retailers such as Amazon increased product prices and called it a “discount”. We shouldn’t call it a “fun” fact, but we thought it might be interesting for you ahead of the Black Friday sales!

Ekhm…”sales” 😉

🥇 Meme of The Week