When Google’s VP of Search speaks, you should listen carefully. It is, in fact, quite rare to hear about the inner mechanisms of Google’s rankings and algorithms updates straight from the man responsible for setting the rules. Find out the most relevant takeaways from Kim’s keynote speech below!
Check what else we have prepared for you:
What’s buzzin’ in marketing?
What do you think about the metaverse?
New tax rules in the EU?
Goldman Sachs on Black Friday hunt
Chinese government goes easy on NFTs
Enjoy the read ☕️
🛒 What’s buzzin’ in marketing?
Google’s VP of Search keynote at SMX Next left us with a few valuable learnings. 1️⃣ Firstly, Google follows the E-A-T framework as a template for whatever it does. Expertise, Authoritativeness, and Trustworthiness (E-A-T) stand for Google’s synonym for “good content quality matters” - consider paying more attention to quality rather than frequency or quantity. 2️⃣ Secondly, first-hand experiences are highly desired in any kind of product review. Instead of regurgitating reviews found on other sites, test the product itself and express your own opinion. 3️⃣ Thirdly, algorithm updates are not your enemy because Google, as well as webmasters and SEOs, are interested in improving the experience for the end user. Thus, more visual search results and additional search resources are on the horizon! Read more about it here.
Google has published a list of the most frequently searched keywords in 2022! In a global breakdown, words such as “Ukraine”, “Johnny Depp”, “Queen Elizabeth” or “World Cup” were on the top of the leaderboard but there were some surprises or, let’s say, peculiarities on the list. “Zimtschnecken” in the “Recipes” category - have you heard of it before? If not, it’s about time to taste it! Make sure to check Google’s “Year in Search 2022” wrap-up to find out more.
Instagram is testing new BeReal-like features. With Roll Call, you can ask members of an enclosed group chat to take a video or photo of themselves within the next 5 minutes. With Glimpse Stories, you will take a photo with back and front cameras at a given moment, and only people who also add a glimpse story can see yours. Sounds familiar?
Twitter offered a new deal to attract advertisers - whoever spends at least $500,000 on Twitter ads by the end of the year, Twitter will match it with “a 100% value add”, up to a $1 million cap. This move only shows how desperately Elon Musk tries to lure back brands that stepped back due to brand safety concerns.
[EXTRA 🎁] Google is testing a continuous scroll in the USA. Remember “Gooooooooooogle” search result pages? Google wants to get rid of them and replace them with a sort of “one-pager” with a continuous scroll, so you can see more searches easily once you reach the bottom of your browser window.
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The latest report by Capgemini surveyed 8,000 consumers and 1,000 organizations in 12 countries to check what’s their take on the metaverse. Let’s jump into the takeaways:
93% of adult consumers are metaverse-curious
51% of them would use the metaverse as it becomes more accessible
majority of respondents (43%) would use the metaverse to interact with friends and family
two in three organizations (67%) have developed a short-term roadmap for immersive initiatives
Canada (6.9%), South Korea (5.4%), and Japan (5.4%) with the highest number of metaverse-experienced consumers
67% of metaverse-experienced consumers stated that “the metaverse is hostile to women, people of color, and sexual and gender minorities”
While in the middle of finalizing MiCA, a crypto regulation package, the EU plans to establish a new tax framework aiming to “improve the level playing field with more traditional assets”. Under the proposed legislation, any companies processing crypto transactions for EU-based customers will need to report these for tax purposes. The affected companies would need to share personal information about such customers with tax authorities, as well as how much they spent or how much they earned from selling crypto assets.
Experts estimate that implementing the rules might cost €300 million initially, followed by another €25 million each year. The additional income is expected to reach €2.4 billion.
Not only casual civils look for bargains during the holiday season. A leading global investment bank is keen to spend “tens of millions of dollars” to acquire crypto companies that are “priced much more sensibly” during the crypto winter.
Goldman Sachs saw increased trading volumes post-FTX collapse due to investors opting for more regulated and “trusted counterparties”. The bank has already invested in 11 digital asset companies, and its interest in further investments during the market shakeout proves that Goldman senses a long-term opportunity.
Amid the war on cryptocurrency waged by the Chinese authorities, the Hangzhou Internet Court (HCI) recognized non-fungible tokens (NFTs) as property protected by law.
The court hearing concerned a user who paid for the goods (NFT) that the company (digital platform selling NFTs) didn't deliver, and the company didn't deliver the goods because the KYC details provided by the user were incorrect. The court ruled in favor of the platform, stating that "NFT digital collections belong to the category of virtual property."
Although this statement doesn’t affect China's cryptocurrency regulations, it strengthens the status of digital assets as virtual property, which should be protected by law.
🔥 OTHER RELEVANT NEWS
Coinbase asks users to switch USDT for USDC, offering 0% conversion fee 🔁
FTX revival idea lifts FTT token price💡
GameStop pulls out from cryptocurrencies after losing $94.7M in Q3 ⛔️
Nigeria limits cash withdrawals in a bid to boost CBDC adoption 🇳🇬
Telegram allows blockchain-based no-SIM signup ✅
Crypto exchange Rtcoin is not licensed in Germany 🇩🇪
Spain’s central bank is going to experiment with wholesale CBDC 🇪🇸
Facebook rolled out a feature allowing to target Instagram followers 🎯
Pinterest published its Predictions for 2023 🔮
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🏖 FUN FACTS & MEME SECTION
💡 Some days are dull. We know that. If you get stuck in front of the computer, you can play Tic-Tac-Toe simply by Googling “Tic-Tac-Toe”. There are 3 different difficulty levels and even an option to play against your friend. Check it out!
🥇 Meme of The Week
